The terra cotta façade, restored to historic standards, displays the ornate beauty of early 20th century Chicago architecture. Inside, a highly activated interior captures the modern, four-star lifestyle representative of the Virgin brand. Spaces are accented with the company’s trademark red, creating continuity between multiple program types. The striking difference between exterior and interior underscores the challenges of renovation work today: in this project, Booth Hansen successfully balanced a respect for history with the client’s desire for technological advancement and cutting-edge amenities.
Hotel chambers accommodate the complete lifestyle of the today’s urban traveler, including separate sleeping and dressing areas and smart phone connectivity. More than a typical room, the chamber concept responds to a range of contemporary needs while maintaining a lively, youthful vibe.
Virgin Hotels ChicagoType: Commercial
Location: Chicago, IL
Client: The John Buck Company
Size: 198,000 sf