Opportunity: Adapting the iconic Palmolive Building from commercial office space to a luxury residential condominium development required a clear vision of the lifestyles and tastes of the people that would choose this building as their residence.
Solution: This traditionally appointed unit was designed as a model residence for a fictional client - a couple transitioning from a suburban lifestyle to urban Chicago. Rich finishes and intricate detailing reflect a time-honored interpretation of sophistication and elegance, and compliment the classic design of the Palmolive Building.
Value: Constructed long before the building renovation was complete, this model unit helped to convey the character, quality, and potential floor plan options to assist prospective buyers in their decisions.

