HARD ROCK HOTEL IN THE LOOP TO BE REBRANDED

Crain’s Chicago Business and the Chicago Tribune recently announced the upcoming rebrand of the Hard Rock Hotel on Michigan Avenue. Booth Hansen will be involved in updating the Carbide and Carbon Building for the owner, Becker Ventures, and the new management company, Aparium Hotel Group.
“We’re definitely going to up the (hotel’s) game,” said Mario Tricoci, founder of Aparium. “We’re having a lot of fun right now imagining what this could be.”
Click here to view the Crain’s Chicago Business article.
Click here to view the Chicago Tribune article.

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